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November 14, 2025
Is Bubble Still Worth It in 2026? A Full Comparison with Custom Coding
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Reece Lyons

In recent years, low-code platforms like Bubble have gained immense popularity, providing an alternative to traditional custom coding. As we enter 2026, the question arises: is Bubble still a worthy choice for building applications? This article will explore the strengths and limitations of Bubble compared to custom coding, helping you make an informed decision for your next project.

Key Takeaways

  • Bubble continues to be a valuable choice for app development, especially when speed and cost-efficiency are key concerns. Its user-friendly interface allows for quick prototyping.

  • While custom coding offers more scalability and flexibility, it may require more resources and time which isn’t always necessary for every project.

  • Low-code platforms like Bubble are growing in popularity, with the industry trend leaning towards more businesses embracing them for their digital transformation needs.

  • Bubble’s community support and extensive resources make it easier for developers to troubleshoot and innovate without starting from scratch each time.

  • As a Canary Wharf-based Bubble.io agency, our award-winning expertise in Bubble development in London allows us to craft exceptional technical and creative services. Whether it’s for R&D projects, MVPs, apps, or SaaS, our focus is on delivering excellent results.

Evolution of Bubble and Custom Coding Approaches

As we move into 2026, the contrast between low-code development, like Bubble, and traditional custom coding has never been more pertinent. Since its inception, Bubble has evolved significantly, with enhanced features that aim to simplify the app development process for non-developers. Meanwhile, the demand for bespoke coding from skilled developers persists, raising questions about cost, effectiveness, and efficiency in modern application development. But how has Bubble transformed, and is it still a viable contender?

Bubble’s evolution reflects its commitment to empowering creators with limited coding knowledge. From offering basic prototyping tools, Bubble now boasts advanced functionalities like database management, responsive design, and seamless API integrations, all wrapped in a user-friendly interface. Compared to hiring a dedicated developer or team for custom coding, Bubble can be more cost-effective, often reducing the investment in both time and resources. Custom coding, however, offers unprecedented flexibility and scalability, but at a higher price point and with potentially longer development times.

Advantages of Using Bubble

Rapid Prototyping and Development

With its low-code nature, Bubble enables rapid prototyping—turning ideas into tangible products quickly—an advantage that’s particularly valuable in fast-paced industries. For startups and research projects, where time-to-market is crucial, Bubble minimizes development barriers, allowing for quick testing and iteration without waiting on complex coding cycles.

Lower Barriers to Entry

Bubble’s intuitive drag-and-drop interface lowers the entry barriers significantly. Entrepreneurs and businesses without dedicated development teams can craft applications without extensive technical know-how. This democratization of app development fosters innovation by enabling more people to turn their ideas into reality.

Community and Support

Bubble’s community has grown robust, offering forums and resources like the Bubble Forum where users can exchange insights, troubleshoot issues, and share best practices. This dynamic ecosystem supports learning and innovation, making the platform more accessible for newcomers.

Potential Limitations

Scalability Concerns

While Bubble is powerful, it’s not without limitations, especially concerning scalability. High-traffic applications or those requiring complex, tailored functionalities may encounter performance bottlenecks, prompting the consideration of custom development options.

Customisation Constraints

Bubble’s templates and workflows are inherently more constrained compared to bespoke coding. For projects needing deeply customized features or unique integrations, a custom-coded solution might be necessary. Yet, resources like Mastering Custom Workflows in Bubble.io Apps offer valuable guidance on maximizing Bubble’s potential.

Comparing User Experience and Flexibility

Security and Maintenance

Custom-coded solutions typically offer enhanced control over security measures, allowing for tailored security protocols that align with specific business needs. Maintenance for such solutions, while potentially costly, can be highly specialized. In contrast, Bubble’s managed environment handles a significant portion of security duties, reducing the burden on the app creator.

Performance Considerations

Performance is often cited as a key differentiator, with custom-coded applications able to exploit low-level optimizations suited for high-load scenarios. However, Bubble has made strides in improving performance, though it still may lack the raw power of custom applications in processing-intensive tasks.

Flexibility

Custom coding offers unmatched flexibility, allowing developers to build unique, complex solutions. Bubble, though, provides significant flexibility for a low-code platform, with its continually expanding feature set. Templates on Bubble facilitate ease but may obstruct deep customization as opposed to traditional coding.

In recent years, low-code platforms have witnessed growing adoption across industries, driving digital transformation efforts. Sources like Statista’s Low-Code Platform Market Data and Gartner insights reveal that businesses increasingly lean towards these platforms for their cost-saving benefits and speed-to-market advantages. As organisations strive for innovation at a faster pace, low-code solutions like Bubble are carving a niche in various domains.

Market Data Insights

  • Statista predicts robust growth in the low-code market, underscoring Bubble’s relevance.
  • Gartner’s insights point towards low-code platforms playing a pivotal role in enterprise IT development strategies.
  • Forrester reports highlight the adoption surge in low-code for SaaS applications.

These trends collectively signal the sustained and potentially increasing relevance of platforms like Bubble, as businesses seek agile solutions to adapt to evolving customer demands.

For more context and a direct comparison, explore Is Bubble.io better than vibe coding? - Answered Simply to understand the specific nuances between varying development approaches.

While custom coding retains its indispensability for high-end, sophisticated applications, the low-code movement, with Bubble at its forefront, continues to redefine what is possible in digital innovation.

Conclusion

In 2026, Bubble remains a solid choice for building apps swiftly, showing its value in cost-efficiency & simplicity. Key takeaways are its rapid prototyping & ease of use. Yet, custom coding excels in scalability and fine-tuning for specific needs. At CreatorConcepts, we’re experts in Bubble development, providing top-notch services perfect for apps & MVPs. Ready to start your next project? Let’s make it happen!

Frequently Asked Questions (FAQs)

What is Bubble Development?

Bubble Development is a process that allows people to create apps without needing to write code. It’s perfect for those who want to build or prototype an application fast and efficiently. With Bubble.io, anyone can develop ideas into functioning products.

How does Bubble save time and money?

Bubble helps save time because you don’t need coding expertise, and it speeds up the process of app development. It also cuts costs because you avoid hiring expensive coders and developers. This makes it a wise choice for startups and small businesses.

Is Bubble Development suitable for all types of apps?

While Bubble is great for many apps—especially MVPs and startups—it might not be best for projects needing highly complex backend development or extremely high loads. It’s always best to evaluate your specific requirements before deciding.

What sets your Bubble Development agency apart?

As an award-winning Bubble Development agency based in Canary Wharf, London, we specialise in providing outstanding technical and creative solutions. Our team is dedicated to crafting powerful MVPs, apps and SaaS solutions that cater to a variety of projects including R&D.

Can I scale my application with Bubble?

Yes, Bubble apps can scale. However, it’s important to monitor performance as your app grows. For specific improvements or scaling needs, consulting with experts can really make a difference.

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